How does an affiliate program work?
An affiliate program is where a company offers to pay you x amount for either a click through from your site, a fixed amount for a lead (where the visitor signs up for a newsletter, etc.) or a percentage of a purchase made by a visitor as a result of a click through. Even if the visitor does not make a purchase on the advertisers site immediately, most programs' affiliation deals these days will state "cookie duration" of usually around 2-90 days. This means that as long as the visitor has the cookie in their browser cache; even if they return to the advertisers site one month later, you will still receive the commission from the sale - but, as in all things business related, cookie duration is something that you need to check and not assume that this feature is standard. The XMAS affiliate program uses banners and links with a 90 day tracking code, so even if visitors you refer to our site don't purchase immediately, you'll still be credited for the sale!